#89 The Bold Move That Nobody Else Would Make

⚡️Join The 3R Strategy Workshop & let’s scale your brand together! ➡️ https://learn.rectified.co/3rstrategyMost product founders obsess over cutting costs wherever they can. Olivia Lovenmark did the opposite. She chose the most expensive bottle on the market for Duchess Cocktails, and it became the single biggest reason her brand stood out on shelves. In this episode, she breaks down exactly why that decision worked and what product founders can learn from it.Olivia shares her unconventional journey from Silicon Valley fintech to building a premium ready-to-drink cocktail brand from scratch, including the moment she realized no co-packer in Western Canada could produce her product and had to build her own factory nine months into launching.If you are a product-based founder wrestling with packaging costs, distribution strategy, or the question of how to stand out in an overcrowded market, this episode is a masterclass in betting on your product and winning.FIND ME HERE: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/DUCHESS COCKTAILS:Duchess Cocktails Website: https://duchesscocktails.com/Duchess Cocktails on Instagram: https://www.instagram.com/duchesscocktails/CHAPTERS: 00:00 Welcome and Guest Intro02:29 Launching Duchess Cocktails05:24 Bottle Design and Branding09:40 Founder Life and Motherhood16:51 Marketing Without Ads21:51 Label Rules And Shipping24:55 Lightning Round Favorites27:38 Beverage Industry Myths31:21 Legacy Plans And Wrap