890 Ana Rosenstein: Founder & CEO of Amante 1530

Can a startup really take on Aperol and Campari—and win?Ana Rosenstein is the Founder and CEO of Amante 1530, a modern Italian aperitivo that is less sweet than Aperol, less bitter than Campari, and made with 25% less sugar than Aperol.In this episode, Ana shares how she saw an opening in a category dominated by legacy brands and built Amante as a modern alternative. We talk about challenger-brand strategy, winning distribution, building desire around a premium product, changing drinking habits, and what it takes to compete against companies with much bigger budgets.Ana also shares what she has learned moving from investor to founder, building with authenticity, and writing Drinking Alone, her Substack on ambition, relationships, identity, and modern life.Listen wherever you get your podcasts. 🎧 Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks. To learn more about Ana Rosenstein and Amante 1530:https://www.amante1530.com/https://www.instagram.com/amante_1530/https://www.tiktok.com/@amante1530https://www.linkedin.com/in/anarosenstein/https://drinkingalone.substack.com/ Sponsored By:AT&T Business - Switch to AT&T Business at business.att.comSkylight - Go to myskylight.com/KARAGOLDIN for $30 off your 15 inch Calendar.Odoo - Discover how Odoo can take your business to the next level by visiting Odoo.com Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/890