892 Lauren Schulte Wang: Founder & CEO of The Flex Company

What happens when you stop accepting the status quo and build the solution you wish existed?Lauren Schulte Wang is the Founder and CEO of The Flex Company, North America's leading menstrual disc and cup brand. After years of believing her discomfort was simply part of having a period, Lauren realized the products—not her body—were the problem. That insight led her to build a company focused on reimagining period care through innovation, comfort, and education.In this episode, Lauren shares how she challenged a category that had seen little meaningful innovation for decades, built a profitable company with products now sold in more than 30,000 retail locations, and helped change the conversation around menstrual health. We discuss product innovation, building consumer trust, competing in retail, balancing growth with profitability, and why solving a real problem is still the best foundation for building a lasting brand.Lauren also shares what it was like taking on Meta, Google, Amazon, and other platforms over restrictions on period care advertising, the lessons she's learned as a founder and leader, and why she believes there's still enormous opportunity to innovate in women's health.It's a conversation about entrepreneurship, resilience, challenging outdated assumptions, and building products that genuinely improve people's lives.Listen wherever you get your podcasts. 🎧 Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks. To learn more about Lauren Schulte Wang and The Flex Company:https://flexfits.com/https://www.instagram.com/flex/https://www.instagram.com/laurenschultewang/https://www.linkedin.com/in/laurenschultehttps://www.linkedin.com/company/the-flex-company Sponsored By:AT&T Business - Switch to AT&T Business at business.att.comLinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free.Athena - Give yourself back a few hours this week. Go to Athena.com/karagoldin and see who they'd pair you with this month.Whatnot - Thinking about selling online? Download the Whatnot app today. Search W-H-A-T-N-O-T in the App Store, sign up, and start selling right away. Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/892