893: How to Break Into Copywriting With Katrina Kibben, Three Ears Media [Espresso Shots]

Katrina Kibben is the CEO and Founder of Three Ears Media, a company of copywriters to support recruiters.  Three Ears offers team training, online courses, and writing services to translate best-in-class tactics into effective job postings that attract the right people and tell a company’s story. Before founding Three Ears Media, Katrina grew up traveling the world as an Army brat and has worked as a Social Media Ninja, technical copywriter, a CMO of marketing and the managing editor of a recruiting news site called recruitingdaily.com. They graduated from the Pennsylvania State University, Erie Campus in 2007 with a BA in communications.  WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: Why having “big heart energy” is important in copywriting (4:01) How there is no traditional path that leads to copywriting (6:26) How the decision to continue your education depends on if you want to be a small fish in a big pond versus the big fish in a small pond (7:21) How to be a great writer you need to have lived experiences (8:54) How the best part of Katrina’s career is the people and stories they share (9:57) How Eat Pray Love has powerful messages and connects to copywriting (14:11) How copywriting is really anthropology (15:53)