#893 The Human Factor

What this episode covers

These days, it seems like everybody's talking about robots. It's easy to get swept up by trends like Google algorithm changes and AI generated content. But, guest Rai Hyde Cornell says those things are secondary to the most important factor in your marketing - the human beings  Too often, we think about the system or platform first. We wonder if we should jump into Threads or buy Google ads, but those decisions come after you decide who you are talking to.  About Rai Rai Hyde Cornell has been freelancing for more than 16 years as a copywriter turned agency owner. Now, she's sharing all of her most powerful business AND manifestation hacks with other freelancers. As a business mentor at Chiron Consulting, Rai hosts barrier-shattering workshops on pricing, client acquisition, and mindset and works one-on-one with private clients to help them triple their incomes within one year. As an agency owner at Cornell Content Marketing, Rai builds and executes psychology-informed content strategies for her clients while training her team in efficient writing methods and the psychology of copywriting.

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