9,000 SPVs, 250,000 Investors: Why Productized Legal Services Are Winning | Jeremy Neilson

Most people think of law as a service you buy by the hour. My guest today, Jeremy Neilson, thinks of it as an engine you build for scale.Jeremy is the co-founder of Sally and former CEO of Assure, where he pioneered the infrastructure that allows venture capitalists and angel investors to launch Special Purpose Vehicles (SPVs) at a fraction of traditional cost and time. Across his career, he's structured 9,000+ SPVs, onboarded 250,000+ investors, and helped raise over $14 billion.In this conversation, we go deep on the mechanics of SPVs, why most law firms are dangerously behind on productization, how AI and automation are quietly rewriting billable-hour economics, and what new attorneys should actually do in a Big Law hiring freeze. If you run a business-law, securities, or investment-focused firm — or you're a legal tech founder trying to crack the attorney mindset — this episode is a masterclass.━━━━━━━━━━━━━━━━━━━━━━━━━━━━━👤 ABOUT THE GUEST — JEREMY NEILSON━━━━━━━━━━━━━━━━━━━━━━━━━━━━━Jeremy Neilson is the Co-Founder of Sally (sally.co), the white-labeled SPV and fund administration platform for attorneys, VCs, and syndicators. Previously, he was the Co-Founder & CEO of Assure, the company that effectively industrialized SPV formation for the private investment market. A California-licensed attorney and Wake Forest Law graduate with an MBA, Jeremy launched his career running the State of Utah's Fund of Funds economic development program before going on to structure 9,000+ SPVs and raise over $14 billion across his ventures.🔗 Connect with Jeremy:- LinkedIn: https://www.linkedin.com/in/jeremyneilson/- Website: https://sally.co- YouTube: "All Things SPVs"━━━━━━━━━━━━━━━━━━━━━━━━━━━━━🎙️ ABOUT THE HOST — AWAIS HAQ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━Awais Haq is the CEO of Time Technologies LLC, a legal marketing and automation agency helping US and Canadian law firms grow revenue through omni-channel marketing and improve operational efficiency through workflow automation. Time Technologies works with Family Law, Personal Injury, Criminal Defense, Bankruptcy, and Immigration firms across North America — building closed-loop attribution infrastructure, automated intake pipelines, and growth systems that actually measure ROI.🔗 Connect with Awais & Time Technologies:- Agency Website: https://timetechnologiesllc.com- Personal Site: https://timetechlaw.com- Free Whitepapers & Resources: https://www.timetechnologiesllc.com/resources/whitepapers- LinkedIn: Awais Haq | Time Technologies LLC━━━━━━━━━━━━━━━━━━━━━━━━━━📞 READY TO GROW YOUR LAW FIRM?━━━━━━━━━━━━━━━━━━━━━━━━━━If this episode resonated — whether you're a law firm owner ready to productize your practice or an attorney curious about automation — here's how to take the next step:👉 BOOK A FREE DISCOVERY CALL: https://timetechnologiesllc.com👉 DOWNLOAD THE FREE LAW FIRM GROWTH HANDBOOK: https://www.timetechnologiesllc.com/resources/whitepapersSubscribe for more conversations with legal tech founders, growth operators, and the attorneys redefining how law firms scale.#LegalTech #LawFirmAutomation #SPV #LawFirmMarketing #LegalInnovation