9/22/23 - Part 7 - Santa Cruz Metro Board of Directors Meeting

092223 SC Metro Board of Directors MeetingThis summary was generated using AI. Bus Route Discussions: The board discussed the appropriate bus route for the new Westridge facility, with Route 78 selected for its location relative to Highway 1. Financial Considerations: Focus on the financial needs for Phase One of a new service, requiring an additional $2 million annually, with funding expected from a state budget surplus and a specific TERSET fund. Route 35 Modifications: Proposal to streamline Route 35 by eliminating the Emeline deviation for more consistent service without increasing frequency. Outreach Strategies: Emphasis on reaching hard-to-reach populations like youth and monolingual Spanish speakers through various outreach methods, including social media, flyers, and community presentations. Bus Stop Information and Advertising: Discussion on communicating bus stop changes to the public, particularly targeting UCSC students, with plans for paid advertising and social media outreach, targeting implementation by December 21st.Meeting agenda:https://www.scmtd.com/images/department/board/archive/agendas/2023/2023.09.22-BOD-Agenda.pdfCommunity TV video:https://www.youtube.com/watch?v=_G6ktFUgYhI&list=PLo9N9AsVOVvT_Ae6YrLvf_pJKSTzuuMqX&t=5s