9- Ben Burns @The Futur: Teaching designers how to run a creative business

Ben Burns is an award-winning designer, a digital director at Blind, brand strategy design consultancy, and COO at The Futur (business education for designers). Ben has a fascinating story that took him from charging 50$ a logo to 100$ an hour and that ultimately changed his career.  In the episode, we talked about topics related to running a creative business such as : why you should not look for more clients but better clients, what to say to your clients when you try to raise your rates,  and how to sell brand work at the premium rates (5 or 6 figures).