9. Blog writing basics for coworking spaces

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Writing a blog for your coworking space doesn’t need to feel like guesswork—or a waste of time.It’s one of the simplest, most effective ways to drive traffic, boost SEO, and stay top of mind. But only if you do it right.In Episode 9 of 2 Marketers and a Coworking Podcast, we get into the blog strategies that actually move the needle—and how to create content that’s sustainable, searchable, and strategic.We talk about:Why your blog should serve your business first—not some imaginary readerWhat topics matter most based on the intent of your audienceThe blog “barbell strategy”—quick-hit content + long-haul SEO playsWhy keyword research is your cheat code (and how to do it in 10 minutes)What metrics to track besides pageviewsHow to know when it’s worth your time (and when it’s not)Frequency vs potency: how to set a cadence that doesn’t burn you outPlus:Kevin breaks down the real ROI of content—even if it doesn’t “go viral”Taylor shares the framework we use to brainstorm topics for clientsWe both talk about the traps we’ve seen (and fallen into) when blogging for coworkingAnd we’re giving away a free blog writing course to help you get started without overthinking it.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.