#9: Defining Your Brand - The B2B Playbook

We’re looking at how to actually start building a powerful brand for your business in this week’s episode.But first, find out how Kev’s telling George subtly to zip it! Ah at least our lame jokes crack each other up :’)This week we start by talking about why a powerful brand and story around that brand is more important for B2B businesses than B2C. And also a few quick exercises and frameworks to guide you towards building such a brand.Tune in for a few great exercises to get to an effective brand and business pitch!Links to things discussed during the episode:Building A StoryBrand - Donald MillerYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!