9. Designing AI for Humans: How Nile Builds Trust-Centred, AI-Native Organisations

In this episode, Neil Coleman, Design Director at Nile, shares how his team helps organisations navigate AI transformation through a human-centred lens. With roots in UX and service design, Nile has spent nearly 20 years understanding how people interact with evolving technology, from the rise of smartphones to the adoption of AI. Neil explains how they now use data-driven methodologies to prioritise AI opportunities, while deeply considering employee and customer experiences. From wealth management to marketing compliance, Nile’s work ensures that AI doesn’t just speed things up, it enhances trust, usability, and purpose. Neil warns against focusing too much on tools like LLMs without defining clear outcomes and shares why trust, organisational culture, and human intuition remain critical for adoption. Looking ahead, he sees AI agents, organisational values, and employee orchestration of AI as key forces shaping the future. A powerful conversation for anyone building AI-native strategies responsibly.AI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co