9. Expanding the pie: The art and science of business negotiation with Ben Easter

For this week’s episode, we are sharing an interview that Gerta did with the Shift to Freedom Podcast. Led by transformational life coach Ben Easter, this podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity.In this conversation, Gerta and Ben dispel common negotiation myths, provide actionable insights, and share practical tips and strategies to transform negotiation outcomes from “dividing the pie” to “expanding the pie” – from identifying your priorities to learning the power of silence.We covered topics including:Creative Value-Adds: Identifying the multiple “chips” you can trade beyond price – start dates, deliverables, perks, reviews, PTO and moreIntelligent Discovery: Research hacks – from reading between the lines to tapping mutual connections – to uncover what truly matters to the other sideAchieving “Best & Final”: Exact scripts and cues for when they say their offer is non-negotiable (and why it almost never is)Setting Your Boundaries: Clarifying your priorities and non-negotiables in advance so you know exactly when to press and when to walk awayAvoiding the People-Pleaser Pitfall: Why extreme politeness can cost you – and when to bring in outside support or professional coachingConnect with Ben here:Website: lucidshiftcoaching.comInstagram: @lucid_shift_coachingFor more:Book free consultation call with Alex: CalendlyGet our free negotiation worksheet: YourNegotiations.comRead our weekly newsletter: NewsletterInstagram: @yournegotiationsLinkedIn: Gerta | Alex