9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

In this podcast episode, we discuss how 9-figure brands are scaling their omnichannel advertising with universal attribution. Our featured guest on the show is Philippe Roireau, SVP of Go-To-Market at Northbeam.io.On the Show Today, You’ll Learn:What does attribution mean in e-commerce, and why is it essential. How to handle colliding data and get accurate conversion insights. What are the multiple tracking mechanisms for effective attribution.Why is data cleansing vital in the attribution process. What are single-touch attribution models, and how do they work.How do machine learning-powered attribution models benefit e-commerce brands. Why is attribution essential for determining the impact of top-of-funnel ads.How attribution models help brands allocate their marketing budgets.Links & ResourcesWebsite: https://www.northbeam.io/LinkedIn: https://www.linkedin.com/in/philipperoireau/LinkedIn: https://www.linkedin.com/company/northbeam/Twitter: https://twitter.com/northbeamGet access to more free resources by visiting the podcast episode page at https://bit.ly/45Pb3SsEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email [email protected] & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!  Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/