#9 Florian Miguet (Clim8): Heating up innovation - how Clim8 is creating wearable tech

The guest of Episode 9 is Florian Miguet, CEO and co-founder of Clim8, a pioneering Ingredient Brand in smart wearable technology. This episode delves into the essential factors behind success in wearable technology and Ingredient Branding. Florian highlights the significance of a seamless user experience, ensuring technology integrates effortlessly into daily life. He shares firsthand insights on building a business with persistence and navigating the challenging "valley of death" between prototyping and commercialization—a journey that demands adaptability, collaboration, hiring the right talent, embracing risk, flexibility, and precise timing. From tackling challenges to driving innovation and leading the way with new tools for transparency and comfort, Florian offers invaluable lessons for Ingredient Brand experts, brand managers, entrepreneurs, and innovators alike. ________________________________________ Subscribe, Like, Rate, and Share the HeroInside Ingredient Branding Podcast to Learn How to Create More Value Through Innovation. After listening, share your thoughts and questions! ________________________________________ Themes and Timestamps 02:45 – Florian’s origin story 04:49 – How Clim8 technology works 06:14 – Prioritizing user experience and technical difficulties 09:15 – First brand partnership with Odlo and Ingredient Branding’s role 12:07 – Success in the US vs. EU markets 15:00 – Balancing growth and innovation 16:32 – The importance of the team 18:01 – Navigating the 'valley of death,’ learning from other industries and partners 22:57 – Tsunami of sustainability regulations and legislations 26:40 – Introducing DIGITAG 28:39 – What’s next for Clim8? 31:22 – Ingredient branding challenge 33:52 – Guest recommendation ________________________________________ Enjoy and subscribe to keep up with new episodes! ________________________________________ Keep Following the Journey of Our Guests Florian Miguet on LinkedIn Clim8 Website DIGITAG Website Clim8 LinkedIn ________________________________________ Subscribe Elsewhere ⁠YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Google Podcasts⁠⁠⁠⁠⁠ ⁠Apple Podcasts⁠⁠⁠⁠⁠⁠ ⁠Castbox⁠⁠⁠⁠⁠⁠ ________________________________________ Questions, Collaborations, and Sponsorships If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through [email protected], and we'll get back to you. ________________________________________ ⁠⁠⁠⁠BRAIND website⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The BRAINDERY⁠⁠⁠⁠⁠ BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community. ________________________________________ About the Host Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. ⁠⁠⁠Follow Tomas on LinkedIn⁠⁠