#9 ft. CJ & Katy Norman - Local Knowledge as a Power Tool

Welcome to No Contingencies — real estate without the safety nets.In this episode, we sit down with CJ & Katie Norman — a Twin Cities real estate power couple who closed 35 homes last year by combining hyper-local expertise, smart systems, and modern marketing.We cover:• Why hyper-local knowledge beats national portals • How to master MLS hot sheets as a new agent • Their “Home Tour” strategy to prevent buyer burnout • Real estate investing lessons from growing up around landlords • Sewer scopes, inspections & protecting clients from $30k mistakes • Building authority through podcasting • AEO (Answer Engine Optimization) for real estate agents • Creating 50+ landing pages that show up in AI search • Why marketing skill now determines real estate successIf you’re an agent wondering how to:Get found in ChatGPT and AI searchBuild organic inbound instead of buying expensive leadsCompete in the Twin Cities marketCreate long-term digital equityThis is required listening.📍 Pemberton Real Estate – Edina, MN 🎙 Subscribe for more no-BS conversations about growing in today’s market.