#9 - Home Builder Marketing that WORKS w/ Nicholas Cormier

Today Nick hosts Nicholas Cormier of Home Builder Marketers, an agency that has generated over $268M in revenue for builders. They discuss why builders don’t need to go viral on Instagram and instead should focus on trust, consistent content, ads, and systems that nurture long sales cycles (often 6–18 months). Nicholas shares his path from construction and car sales to building and restarting his agency, including earning a Forbes Agency Council spot after years of rejections. Key strategies include prioritizing SEO/AEO, building strong Google reviews, running Meta ads for awareness, using email/retargeting to stay top-of-mind, tracking real metrics beyond cost-per-click, and using value-first CTAs like downloadable resources. They also cover how AI tools like Claude can enhance existing expertise rather than replace it. -- Nicholas Cormier's Links -- https://nicholascormier.ca/ https://www.instagram.com/nicholas_cormier/ ---- 🔥Get Your Free JobTread Prompt Bible →  https://better-boss.ai/jobtread-ai-prompt-bible/ 🔥 Book Your FREE Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call 📞 CONNECT WITH BETTER BOSS: 🌐 Website: https://better-boss.ai 📧 Brittney: [email protected] 📞 Phone: (720) 636-9500 📍 Highlands Ranch, Colorado ⚡ We only take limited clients per month. Every single one has given us 5 stars. You didn't start your business to be stuck in the day-to-day. You started for freedom, for family, and for something better. Better starts now. 🔔 SUBSCRIBE for weekly videos on building systems that actually work for contractors. Better Boss | JobTread Certified Implementation Partner Highlands Ranch, Colorado https://better-boss.ai     00:00 Viral Myth For Builders 00:14 Podcast Intro And Guest 02:59 Forbes Feature Perseverance 06:02 Agency Origin Story 10:00 Lead Gen Strategy Framework 11:57 SEO Long Game Advantage 15:20 Ad Spend And Tracking Metrics 17:10 Marketing Channel Tier List 19:10 Answer Engine Optimization 20:08 Google Ads Reality Check 22:51 Building a Marketing System 25:09 CTAs That Give Value 28:15 AI as a Force Multiplier 32:43 Builder Mastermind Event Idea 34:55 Clarity and Closing Advice