9: How To Avoid "The Perfect Guilt Trip"

Steve Larsen: Hey, what's going on everyone? This is Steve Larson and you are listening to Secret MLM Hacks Radio. Before we get started I want to ask you the question, how often are you publishing?   Here's the real mystery. Every real MLM'ers like us, we didn't cheat and only bug family members and friends, want to grow a profitable home business, how do we recoup A players into our down lines and create extra incomes and still have plenty of the time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio.   Now, before anyone messages me, are you saying that I should publish a book? Are you saying I should publish articles, like that's ... It's up to you, but that's kind of yes and kind of no. The answer to that, I guess. There was a guy, long time ago who I started following, and he started getting me into selling things online. This is before I rejoined and MLM. This is before ... This is way back in the day for me. This is probably five years ago.   I started listening to his stuff, and he was great. He was really, really good. I think it was him, I actually can't remember if it was or not. We'll say it was him. Anyway, he had this great podcast. His name was Pat Flynn. I went, and I would start listening to Pat Flynn. It was kind of cool because I think he, I'm pretty sure it was him. He started talking about the power of publishing. He started talking about how it changed his life. I was like, "Oh that's cool. That's really great. I never in my life will ever do that." That seemed like such a hassle, oh my gosh.   The stress, the responsibility of regularly making something like a podcast, especially there's no way ever. I'm not ever going to do that. I'm never gonna produce podcast video, or a YouTube video. I'm never gonna produce ... I was just like totally anti all that. Never gonna do a blog.   Well, to this date you guys, I can tell you this is not my first podcast show. I have a second podcast show. It has a lot of followers. I've done, I think over 100 blog posts now. I'm close to 100 episodes in my other podcast show. I have well over almost 350 YouTube videos. They are all over the place. I had to step back and ask myself, why did that change? How did that change? I was at this conference this one time, this guy stood back, and he was like, "Hey, look here's the deal. You need to become somewhat of an expert in your space. Whatever it is, whether it's MLM or Ecommerce or whatever it is ... Info Products, you've got to be somewhat of an expert in your space. One of the easiest ways to get better at your own craft and to become an expert and to have authority ...   I've been publishing now regularly, actively for almost over a year now, which is awesome. I can't, I am blown away at what it's done for my life. Totally blown away. I was sitting in this conference and this guy was like, "Look, you got to publish regularly." And he's like, "Start a podcast, do something. Do whatever." I was like, "Duh!" And I was actively fighting the thought of trying to do that. If there's one regret, if there's one thing I could tell myself, my five years ago self, it would be to start publishing regularly five years ago. Not one year ago.   I can't tell you how much it's changed my life. I have spoken on stages. I've done tons of interviews, massive revenue from it. I can't, the amount of authority that it's brought. Not that I'm trying to be all authoritative, but you guys know what I mean? My messaging, my voice, finding my voice, finding what I'm trying to tell the world has become so much more clear in the last year since I've been publishing regularly.   It's brought people to me. It's brought opportunities to me rather than me trying to seek them out all the time. Regular publishing has changed my life. When I started planning the launch of Secret MLM Hacks, the actual product that'll be coming out soon, when I started actually planning the product itself, and actually putting it through together, I just about went and just launched it. I was about to pull the trigger although it wasn't quite ready yet. I was planning it all out and I was like, "You know what? What if I was to take a group of people, you guys through my thoughts and why I'm building things the way I am." My internet sales funnels have generated millions of dollars for a lot of big people.   If I was to tell you who, you would recognize a lot of the names. Again, not toot my own horn, not trying to ... It's just 'cause I want you to know where I'm coming from and that a lot of the things I'm telling you, I hope that you go and you apply it to your own MLM. Right? That's been the topic of this podcast. That's what I'm doing right now. I want you guys to follow that. I want you guys to be a part of that. I want you to come join the Secret MLM Hacks Facebook page, the community that we have over there. It's fantastic.   I want you to be able to go and get excited about publishing yourself, because publishing has changed my life. I want you to know where I am right now in the launch. I went through and when I launched this podcast, it was brought to my attention that I have not actually talked about this with you guys yet and that I should. My outro to my podcast talks about going to SecretMLMHacksRadio.com. It says, "Go to SecretMLMHacksRadio.com and get your free thing," and it's tons of value. I should be charging for it, which is the secret to providing free things. They got to be things that you would charge for. They got to be that good.   I send you through a sales funnel. It's a podcast funnel. I'm not asking for any kind of money, but it's still the equivalent of a funnel. There's a first page and I say, "Hey could I get your contact info so I can send you," basically the videos and the course every day. Then the second page says, "Hey if you want to be able to go and actually download these and use them for your entire down line as just a free training, just go ahead and click the share button right here and the free download will unlock for you. You'll get emailed for it. By the way, if you got any questions that you want actually placed on the actual podcast episodes, go ahead and ask them right here." You know what I mean?   There's value that's going out there. Well, what happens is you get added to this cool list and then there's these cool emails that go out that automatically give you the course over the next few days. That's what I'm calling a podcast funnel. The reason that I build it is because this podcast has a means to an end. I'm documenting the launch of Secret MLM Hacks and what I'm doing is I'm trying to teach everybody some of the tactics that I've been using that have been working great. I get really nervous about saying any kind of numbers for my own recruiting and revenue and things like that. I just get nervous about like ... You always hear people talking about, I always get nervous that people are gonna go like, "Well I should be making that too," so that's the reason I don't bring it all up. Just know that it's a lot and it's doing great, and it's been a lot of fun. We've gone on cruises and I've bought toys, and we've paid off parts of the house. It's been great! Whatever that dollar amount means to you, just I guess you can assign that to it.   This podcasting funnel, I just barely launched it. I just barely put it all together. There's cool tracking pixels on it. there's cool ... The reasons I'm telling you all this is because I want you to be able to go do the same. As a gift, I would love to be able to give you this podcast funnel. It's built on a software called Click Funnels. What ends up happening is I can give you one link and it will literally...