#9 How to Choose the Right Business Coach | Why Everyone Needs a Coach (and How to Avoid Wasting $30k on a Bad One)

Having a business coach — someone who offers expertise you don’t have and help you navigate challenges and goals — is crucial. Having a so-called ‘guru’? Not so much. Throughout their careers as gym owners and tech leaders, Nick and Dan collectively have had 10 business coaches — and they know it’s impossible to see the ROI of a coach until you’ve worked with the right one. In this week’s episode, they explore what makes a great mentor, the warning signs of bad advice, and how to find the right fit for your business needs. From student-coach ratios to gut instincts, they share actionable tips and personal insights to help you avoid costly mistakes and thrive under expert guidance. Want a checklist of for interviewing a potential coach? Or want some guidance on whether you’re making the right decision? Shoot Dan and Nick an email: [email protected] Timestamps: [:18] Why are business coaches important? [1:31] Dan and Nick’s personal experiences with business coaches [3:44] Canned advice is worthless [5:20] You need to get value quickly [6:09] Talk to critics of your potential coach [7:58] Student-to-coach ratios matter [9:36] Get the right coach for your current needs [11:30] Match coaching style to your needs [12:59] Don’t focus on vanity metrics [14:03] Ask about their failures [16:24] Check the coach’s pedigree [17:48] Trust your gut