#9 - How to Lose Money This Cyber Week

In this episode of The E Hustle 9 by Paul Waddy, Paul breaks down why Cyber Week can hurt more than help your eCommerce business. He shares insights into how businesses often over-discount, overspend on marketing, and end up with cash flow problems post-Cyber Week. Paul discusses practical strategies to protect your profits during this high-discounting period and how to avoid the common pitfalls. Key Topics Covered: • The dangers of overspending on stock and paid media during Cyber Week. • Why discounting isn’t always profitable and how to protect your margins. • How to leverage CRM, email, and SMS marketing instead of just scaling ad spend. • Real-world examples of how Cyber Week can shrink your bottom line despite high sales. If you’re looking to survive and thrive during Cyber Week while maintaining profitability, this episode is a must-listen! 💡 📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce 🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com Listen to this episode on your favorite platform: 🎧 Apple Podcasts - https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959 🎧 Spotify - https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG Subscribe for more eCommerce insights, and hit the bell to stay updated! #eCommercePodcast #CyberWeek #PaulWaddy #Profitability #eCommerceStrategy #ShopifySuccess #BlackFridaySales #DigitalMarketing #TheEHustle #BusinessTips