#9 - How To Run A Discovery Call In Tech Sales

Learn how to structure a cold call in tech sales minute by minute. Our issue with most advice around discovery calls and tech sales is that it focuses narrowly on too many situational details, but doesn't teach a rep how to structure the entire discovery call. As we've experienced ourselves, when you get too deep down a rabbit hole, you can often lose control of the call, impacting your sales cycle and also appearing to your prospect as unorganized and 'salesy'. This minute based approach allows you to structure a discovery call to handle almost any situation. Using the framework, you can fill in the details specific to your company and market, and be prepared in real time to handle the call wherever it goes. We hope you get a lot out of the episode! Follow us for more actionable tech sales deep dives. Thanks!