9: Insulating Your Value From the Commoditization of Investments and Financial Planning

Technology is a familiar foe to the profession of financial advice. With Charles Schwab and Bank of America both recently announcing their plans to offer free financial planning software to the masses, the industry continues to inch closer and closer to the commoditization of our technical expertise. The reality is that constructing a financial plan and building a portfolio will soon be available at a lower cost, in less time, and with fewer mistakes than working with a financial advisor. This brings up some familiar questions: What does this mean for the role of a financial advisor in the future? Should I expect fees to compress and prices to drop? How do I add enough value to justify higher fees? Most importantly: “What can I do to forever insulate my value from the continued threat of technology? Tune in for the insight! To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here Connect with Brendan Frazier:  RFG Advisory LinkedIn: Brendan Frazier X: @jbrendanfrazier