#9: k kiosk App - Loyalitätsprogramm von Valora

What this episode covers

In dieser Episode des Loyalty Talk ist Lukas Wohlgemuth bei mir zu Gast. Lukas ist Product Manager Loyalty & Payments bei der Valora Digital AG und damit unter anderem verantwortlich für die k kiosk App. Die App bietet verschiedene Loyalty-Elemente wie Stempelkarten, Coupons und ein noch sehr junges Punkteprogramm. Im Loyalty Talk sprechen wir über Ziele und den Nutzen des Programms für Valora, die Herausforderungen von Loyalty-Marketing im Convenience Business, den Mobile App Only Ansatz, Test&Learn und agile Weiterentwicklung sowie über die Trends Digitalisierung, Personalisierung und Koalitionsprogramme. Weiterführende Links: Valora: www.valora.com k kiosk: www.kkiosk.ch K kiosk App: www.kkiosk.ch/de/app/ Lukas Wohlgemuth auf LinkedIn: www.linkedin.com/in/lukaswohlgemuth Der Host Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch Loyalty Report der Schweiz: www.loyaltyreport.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 42 minutes long.

When was this Loyalty Talk episode published?

This episode was published on January 7, 2021.

What is this episode about?

In dieser Episode des Loyalty Talk ist Lukas Wohlgemuth bei mir zu Gast. Lukas ist Product Manager Loyalty & Payments bei der Valora Digital AG und damit unter anderem verantwortlich für die k kiosk App. Die App bietet verschiedene Loyalty-Elemente...

Can I download this Loyalty Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.