9 Marketing Truths That Will Make or Break Your HR Consultancy

HR Consultants often go self-employed because of a love for what they do, coupled with a desire to forge their own path.Which is admirable, amazing, and I love seeing people take this bold step.But here’s the thing: Being an expert HR consultant doesn’t guarantee you’ll get all the leads and clients you need to earn the money you want.In fact, going self-employed turns into  a prison for many HR Consultants.The constant feast-famine cycle of clients… knowing you need to network more often but dreading the idea… having just enough clients to stay afloat, but never enough to be confident of retirement… or even a 2 week holiday with the kids.All this is due to a lack of fundamental knowledge about what marketing and sales actually IS - which is what this new podcast episode will change for you.You'll discover...The 9 marketing principles that will take your HR Consultancy to the magic £70K/year and beyond mark.24 marketing tactics you can implement in under an hour to get leads and clients without getting out of your pyjamas.The one constant reaction you should prepare for from your audience as a HR Consultant (HINT - you probably already experience this every day)The ridiculously tiny percentage of people who are ready to buy from you RIGHT NOW - and what to do about the vast majority who aren't.Why you should treat ALL your clients like you’d treat Brad Pitt.What NEVER to worry about (despite most likely) hearing about it repeatedly from your friends, family and LinkedIn connections.)PLUS, how to destroy feast or famine forever by following the example of McDonald's.So tune in and get all this and more.Timestamps:00:00 Why HR consultants struggle with marketing and sales01:29 Introduction and recent updates: A look at Jeff Walker's "Launch"02:58 Marketing Principle #1: How to choose a target market (and why "SME" isn't one)05:05 Marketing Principle #2: The harsh reality that no one cares about your business (and how to make them care)07:10 Marketing Principle #3: The buyer's pyramid and why only 2-3% of people are ready to buy now10:48 Marketing Principle #4: Email marketing is the key to a successful HR consultancy13:30 Marketing Principle #5: The Brad Pitt Treatment and how to treat your clients like royalty16:32 Marketing Principle #6: Your website is your home base (and why it's more important than social media)18:18 Marketing Principle #7: People have money (and how to overcome economic excuses for poor sales)20:20 Marketing Principle #8: Why repeat customers are your best source of new business22:08 Marketing Principle #9: Find time for marketing every day to avoid the feast or famine cycle22:48 24 quick marketing activities for Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/