#9: Personalised Member Experience with Eva Roden, AMA Victoria

Dive deep into the world of personalised member experience with this episode of the Association Hub Podcast. Discover how tailoring member interactions can revolutionise engagement and retention rates. Our special guest Eva Roden, COO of the Australian Medical Association (Victoria), takes us through her organisation's remarkable journey in creating customised experiences for their diverse member audience. Gain insights into the challenges the AMA Victoria team faced, the strategies they employed, and the cutting-edge technology that propelled their success. Whether you're new to the concept or an experienced association professional, this episode is packed with actionable takeaways to elevate your member engagement strategy.