9 // Practicing a Posture of Unreasonable Hospitality // Nathan Woods

“Hospitality is knowing you are seen, valued, and heard. Not because of what you do, not because of what you have, but because you are you.” What if hospitality isn't about anything we do, but about the posture from which we help people feel welcome and loved, just as they are? This conversation with my friend, Nathan Woods, transformed how I think about hospitality—and I'm sure it will for you, too!Nathan Woods is the founder of Beloved Hospitality and a Certified Unreasonable Hospitality Coach. He believes hospitality is more than service—it’s a posture and a practice that brings out the best in people, places, and teams. Through coaching, storytelling, and experience audits, Nathan helps leaders and brands create moments that feel thoughtful, human, and unforgettable.In this inspiring episode, we talk about things like:The power of making people feel seen, valued and heard—and how hospitality is a posture, not just a practiceHow hospitality is about creating spaces and experiences to help people rest in their belovednessPractical insights about how to practice "unreasonable hospitality" in both business and lifeHelping business owners, churches, and other organizations think about their customer's journey and touch points to care for them well along the wayIdeas about how to practice hospitality for those of us who get in our own way—and how it gets easier with practiceWhy "if hospitality is about you, you’ve ruined it.” Links from this episode:Connect with Nathan Woods at Beloved Hospitality or on InstagramRead Will Guidara’s book: Unreasonable HospitalityTed Talk by Will Guidara: “The Secret Ingredients of Great Hospitality”Refuge Retreat CenterMaking Room by Christine D. Pohl * * *Stay connected:Connect with Jillian on Instagram or Facebook or sign up for the monthly Permission Slips email newsletter!Want to book Jillian to speak or work with her as your coach? Learn more on her website.Subscribe to Permission Slips so you never miss an episode, and please share or review this podcast to help others find it!