9 - Reaching Your Audience on Emerging Channels

Episode 9 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "9 - Reaching Your Audience on Emerging Channels" was published on January 27, 2022 and runs 35 minutes.

January 27, 2022 ·35m · Stacking Growth | The B2B Marketing Podcast

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Summary

Todd Clouser (Sr. Manager, Brand Marketing @ Refine Labs) had a conversation with Stephen Pope (Founder & CEO @ SGP Labs) on the Digital Masters Podcast about all things content creation and distribution. They talked about the importance of being early to experiment on channels before they're "proven" to work in the way you're intending and letting go of instant gratification in an effort to lean into blind experimentation. Todd and Stephen get into depth in this episode about their experiences testing out TikTok for B2B, as well as growing YouTube channels and distributing content at scale.

Episode Description

Todd Clouser (Sr. Manager, Brand Marketing @ Refine Labs) had a conversation with Stephen Pope (Founder & CEO @ SGP Labs) on the Digital Masters Podcast about all things content creation and distribution. They talked about the importance of being early to experiment on channels before they're "proven" to work in the way you're intending and letting go of instant gratification in an effort to lean into blind experimentation. Todd and Stephen get into depth in this episode about their experiences testing out TikTok for B2B, as well as growing YouTube channels and distributing content at scale.

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