9 Reasons Customers Will Choose You Over Your Competitors. Trade-offs vs Convenience.

Your customers have money, alternatives, and absolutely no obligation to choose you. So give them a reason that makes the decision obvious.Good is irrelevant. Valuable is what gets bought.Master the nine economic values. Know what your market actually cares about. Then make the trade-offs your competitors are too afraid to make.You don't need to please everyone. You need to become impossible to ignore.If you're building an e-commerce business, this matters. If you're not, carry on.