9. Reinvent Packaging to Win at Retail With Kelly Williams & Tom Dunn, FPK Resources

9. If your packaging takes 40–75 days to produce, you're already behind. Long lead times, bulk minimums, and outdated supply chains are killing agility for emerging CPG brands. In this episode, I sit down with Tom Dunn and Kelly Williams of FlexPack Knowledge to unpack how digital printing and a reconfigured packaging supply chain can transform retail execution. Imagine designing packaging on your computer, producing only what you need, and updating claims, certifications, or retailer-specific messaging in near real time. We explore how SKU proliferation, organic certifications, eCommerce durability, and clean-label transparency demand a new model. You'll learn how distributed printing networks reduce waste, accelerate speed to shelf, enable A/B testing, and even allow farmer-of-origin labeling and product traceability down to the individual package. We also discuss how unique scannable packaging can reduce recall costs and improve consumer trust. If you want to eliminate excess inventory, increase speed to market, and future-proof your brand, this episode is essential. Strengthen your retail foundation. Then explore additional episodes to deepen your selling story and category leadership advantage. Get instant access on the show webpage: RetailSolved.com/session9