#9 Rob Principe, Founder & CEO of Scratch on Partnering With Jam Master Jay of Run-D.M.C. & More

Episode nine of Ambition Today finds us with the King of the DJ's, Rob Principe, the Founder & CEO of Scratch Music Group. Growing up on Long Island as a child Rob loved music, especially Run D.M.C. One day the popular music group happened to sit down next to him on a plane as he was traveling to a tennis tournament. Afterword he took a picture with the group. Fast forward years later Rob had founded Scratch Music Group and after some hustle, Rob would show this very picture to Jam Master Jay of Run-D.M.C. in a greenroom at the Letterman Show in New York City while pitching him his vision. Jam Master Jay was in and together they co-founded the Scratch DJ Academy. I found Rob's story to be pretty incredible. During this episode we go over the history of Scratch as well as: + What is it like meeting your childhood hero's. + How Rob and Jam Master Jay of Run-D.M.C. co-founded the Scratch DJ Academy. + The importance of building credibility when building your initial startup's team. + Recognizing that defining inspirational moment in your life that changes the path your on. + How Aerosmith and Run-D.M.C. came to collaborate on "Walk This Way". + The moment when your startup becomes and feels real to you as the founder. + Converting your initial traction into a paid business model. + The importance of moving the chains over and over during the early years of your startup. + The future of DJ'ing and Music + How Music Festivals became so popular. Ambition Today Question of the Day: Do you think childhood plays a role in defining who people become? ========== Follow Kevin Siskar on Twitter: twitter.com/TheSiskar Visit Ambition Today on the Web: www.siskar.co/ambitiontoday Be sure to listen and subscribe to Ambition Today in the iTunes Store for iOS (apple.co/1NRRPzL) and on Stitcher for Android (bit.ly/1Rn01dy).