9: Shahar Silbershatz on measuring reputation and AI countertrends

In this episode, we sit down with Shahar Silbershatz, CEO of Caliber, to explore how reputation measurement is evolving in our data-driven, AI-powered world. From his founding vision of helping businesses build trust to tackling the challenge of 'infobesity', Shahar reveals why having the right data matters more than having more data.We dive into shifting corporate priorities like ESG, the emerging countertrend of authenticity in an increasingly automated world, and why human judgment remains irreplaceable in reputation building. Shahar shares surprising insights about how reputation scores connect to business performance, and offers practical advice for convincing even the most sceptical CFO of reputation's ROI.