9. Sproud: Scaling a sustainable food brand among industry titans

The plant-based food industry is booming, and we caught up with Sara Berger, CEO of Sproud, “the alternative to the alternative” in dairy alternatives. Discover Sproud's relentless commitment to taste, health, and sustainability while navigating the challenges of scaling a new brand in a fiercely competitive market. Sara explains the ins and outs of the food industry, from distribution to branding, and how young consumers are driving innovation in the space. Timestamps: 00:55 Sara’s background and the Sproud story03:30 2022 wins and Sproud’s European playbook04:25 +30 country expansion and operation 07:30 Scaling a food brand in a world of giants15:00 Young consumers and next gen plant-based 19:30 Planetary boundaries and food innovation22:40 From Big Corp to mission-driven scaleup25:25 The customer feedback-loop challenge for wholesale29:45 Why the Pea protein is the hero of the product 31:00 Sparking brand emotion 33:50 Achieving profitability in the food space 38:08 Sara’s number one trade secret: Keep it simple