9: Tech Tools To Enhance Your Destination Marketing with Josh Collins

Josh Collins from Streetsense joins the Destination Marketing Podcast to talk about technology tools to enhance destination marketing. Topics include under-utilized tools, cost-effective technologies for lower-budget destinations, and the importance of email marketing.  "(Permission) is such a key way of thinking about email: Here's this real person that gave me permission, so I need to treat that with the respect and the trust that deserves. What you see is that cost per acquisition versus the lifetime value of that person- there's just no comparison to any other channel on the planet. The return from email is easily 150 to 1 greater than what you see on social, or display, or programmatic, or whatever other channel you want to talk about"- Josh Collins on email marketing.    Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.