#9: The Creative AI Revolution & What It Means for Agencies—With mktg.ai CEO Kevin Wassong

Kevin Wassong, founder & CEO of marketing analytics startup mktg.ai, joins co-hosts Olivia Morley and Brian Wieser to discuss how artificial intelligence is reshaping creative and media, and why most marketers are struggling to keep up.Kevin explains why creative and media have been siloed for decades, how AI is accelerating the velocity of content production, and why marketers are overwhelmed by a flood of assets they can’t effectively manage. He shares how mktg.ai is tackling these challenges by creating a creative operating system that helps brands optimize content performance in real time.Kevin also reflects on his career, from launching some of the first digital marketing initiatives at major agencies to pioneering AI-powered solutions for modern advertisers.Reach OutFor sponsorship inquiries or to discuss potential guests, email:📩 Brian at [email protected]📩 Olivia at [email protected] Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.A Note From Our SponsorFirmDecisions, part of Ebiquity Group plc, is the world's largest marketing contract compliance specialist, dedicated to enhancing commercial transparency in client-agency relationships.With expertise across all agency types—creative, media, influencer, and shopper—FirmDecisions provide comprehensive coverage of a brand's agency portfolio.Stop wondering if your marketing budget is working as hard as it can. Let FirmDecisions help you strengthen agency relationships, improve governance, and drive better business outcomes.Learn more at firmdecisions.com.