9. The Ritz-Carlton Hail Mary, with Trusted Media Brands CCO Beth Tomkiw

The Hail Mary: a last-chance, desperation plan with a high risk of failure, turned to as a last resort when all other options have failed. It's not just a football play; it's a mindset that professional communicators must adopt from time-to-time. Beth Tomkiw is the Chief Content Officer at Trusted Media Brands, the publisher of Taste of Home, Reader's Digest and many other recognizable publications. Previously an editor at Playboy, she also worked in custom publishing and content marketing for more than a decade. In this episode, Beth Tomkiw tells the tale of the Hail Mary play she drew up as a content strategist at McMurry to save the agency's contract with the Ritz-Carlton brand. (Original photo by WiNG, CC BY-SA 3.0) Learn more about your ad choices. Visit megaphone.fm/adchoices