9 things dog trainers need to know about working with journalists

Are you fed up of seeing the same old dog trainers spouting advice in the media and want a slice of the action?It can be frustrating seeing the same names crop up over and over, particularly if you feel they use methods which are out of date.Or aversive, or that leave pet owners feeling stressed and upset as it’s not the way they want to train their dog.There IS something you can do about it - pitch to the press yourself.I’ve worked with HUNDREDS of dog trainers and helped them to put their advice in the media, reaching millions of owners.And this podcast episode shares everything you need to know if you want to work with journalists, whether you’re a dog trainer or whatever you do in your pet business.If you’d like to chat about working together and you’re a dog trainer who’d love to learn about getting in the press, you can book a chat here.Book a call if you'd like to chat about working together: https://calendly.com/rachelspenceruk/discovery-callsKey topics and timings:0.20 - The discussion about journalists in dog training communities and why I decided to record this episode.1.20 - Why it’s essential to listen if you’d love to have your name in the media and you’re sick of seeing the same people over and over.2.55 - How to get in touch if you’d like support with getting your name out there as a dog trainer.3.12 - The free resources available to you to support you in pitching to the press.3.56 - Journalists want to hear from you.4.52 - Why you need to have a story and some prompts to help.7.01 - You need to be charming, like Graeme Hall.8.54 - Remember, you’re speaking to dog owners, not other trainers.10.54 - Why it’s best to expect that other pet professionals will have a pop at you then you can only be surprised if they don’t.12.23 - PLEASE don’t cut off ‘those’ newspapers.15.05 - You CAN clarify important or complicated points.16.29 - You can’t dictate what the headline will be.18.39 - Being in the press is a good thing for you.19.37 - The options you have if you’d like to work together.Links mentioned in the episode: Book a call if you'd like to chat about working together: https://calendly.com/rachelspenceruk/discovery-callsFind out what happens on the one to one sessions:https://publicityforpetbusinesses.co.uk/get-your-pet-business-in-the-press/Book your session here: https://publicityforpetbusinesses.co.uk/one-to-one-coaching/Five steps to get your pet business in the press: https://publicityforpetbusinesses.mykajabi.com/five-stepsHow to write a press release for your pet business: https://publicityforpetbusinesses.mykajabi.com/Press-ReleaseKeep in touchFind me in my Facebook group here: https://www.facebook.com/groups/publicitytipsforpetbusinessesOn Facebook here: https://www.facebook.com/rachelspencerukOn Instagram here: https://www.instagram.com/rachelspencerukOn LinkedIn here: https://www.linkedin.com/in/rachelspenceruk/