9: What is tone of voice with Kruthika Subramanyam

What is tone of voice? Why do brands need it? Or it is important in other domains as well? What is the role of language in defining the tone? How much command you need to have over language? How do you establish relevance with your audience using the tone?What are the challenges in maintaining tone of voice with the introduction of social media? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thegyaanproject.com