#9: What’s the difference between messaging, copy, and content?

Let’s talk about the difference between these three marketing terms that interior designers and other people often use interchangeably: messaging, copy, and content. I’m not a fan of “marketing jargon” or “marketing speak” so I want to shed some light on what each one of these terms mean so that you as an interior designer can use them like a PRO marketer. While they might seem similar and mean the same thing, recognizing how messaging, copy and content all play a unique role in your marketing strategy can really impact your interior design business and how you show up in the eyes of your clients. What you’ll learn in today’s episode: The difference between messaging, copy and content The WHY, WHAT, and the HOW of your brand Why articulating your messaging strategy is critical and how it’s different from copy and content How copy or copywriting for your interior design website can help establish a deeper emotional connection with your audience What are the different types of content interior designers can use to start a conversation with their audience The role of content in interior design marketing Real-world examples: I’ll share examples of how interior designers can effectively use messaging, copy, and content to differentiate themselves in a crowded market and connect authentically with their audience Don't miss an episode – subscribe and leave us a review if you love it! Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers: Masha’s Instagram Masha’s Website Book a call with Masha Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY