90. A Bitter Housewife's Tale of Growing a Super Niche Business with Genevieve Brazelton

Hey you wild women!  My next guest is a Bitter Housewife, literally. Genevieve Brazelton is the co-founder and CMO of The Bitter Housewife, the bitters brand inspiring people to make their own choices – starting with what they drink. The Bitter Housewife crafts award-winning, all-natural cocktail bitters and ready-to-drink beverages with a focus on balanced bitter flavors that invite customers to explore something new and create their own combinations.  In this episode you will learn about: The inspiration behind the Bitter Housewife and how the business started Why you should always listen to the customer The difference between food products and food services How the pandemic has affected the business  The customer discovery process How many iterations each product goes through Why the product has received pushback What makes the Bitter Housewife different than other bitters Why scaling big and fast doesn't always make sense   What it means to be a wild woman: "Somebody who's not afraid of rules or boundaries and who is confident in their choices and decisions even if they make people upset." Public Shoutouts: Reply All Podcast  Resources: www.bitterhousewife.com @thebitterhousewife   ---- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE.