EPISODE · Apr 16, 2026 · 54 MIN
#90 Alice Feiring: What's Actually In Your Wine Glass?
from Serves You Right · host Andrew Roy
How deeply can you alter wine before you’re selling a lie?This episode is about wine, the people that make it, and the mystic of that elusive word “Natural.” It’s a story all about the desire to control wine, manufacture it, contain it, industrialize it. Alice Feiring and I grapple with some of the big questions in big wine: Who decides what tastes good? Why do entire industries bend toward one critic’s preference? And how is that quietly erasing thousands of years of tradition without you noticing?Oh, and serial killers make an appearance, for good measure.Expect to learn:The hidden force that made bold, “loud” wines dominate the marketHow to tell in seconds if a wine is alive or manipulatedWhy expensive wine often has nothing to do with qualityThe overlooked skill that separates elite sommeliers from everyone elseHow to train your palate faster without certifications or gatekeepersLinks:Alice Feiring SubstackInstagram: @alice.feiringAlice Feiring BooksService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in bars. Said another way: I am trying to make sense of this wild, beautiful mess that can be a life working in bars, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:Doug Frost MW MSJeffrey MorgenthalerET: Entrepreneur (and creator of Surfer on Acid)Edward Slingerland's Masterful work on IntoxicationAndrew Hurley of Vegas.WineChris Tunstall of A Bar AboveTony Abou-GanimBobby "G" GleasonAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
What this episode covers
How deeply can you alter wine before you’re selling a lie?This episode is about wine, the people that make it, and the mystic of that elusive word “Natural.” It’s a story all about the desire to control wine, manufacture it, contain it, industrialize it. Alice Feiring and I grapple with some of the big questions in big wine: Who decides what tastes good? Why do entire industries bend toward one critic’s preference? And how is that quietly erasing thousands of years of tradition without you noticing?Oh, and serial killers make an appearance, for good measure.Expect to learn:The hidden force that made bold, “loud” wines dominate the marketHow to tell in seconds if a wine is alive or manipulatedWhy expensive wine often has nothing to do with qualityThe overlooked skill that separates elite sommeliers from everyone elseHow to train your palate faster without certifications or gatekeepersLinks:Alice Feiring SubstackInstagram: @alice.feiringAlice Feiring BooksService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in bars. Said another way: I am trying to make sense of this wild, beautiful mess that can be a life working in bars, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:Doug Frost MW MSJeffrey MorgenthalerET: Entrepreneur (and creator of Surfer on Acid)Edward Slingerland's Masterful work on IntoxicationAndrew Hurley of Vegas.WineChris Tunstall of A Bar AboveTony Abou-GanimBobby "G" GleasonAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
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#90 Alice Feiring: What's Actually In Your Wine Glass?
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