90% Annual Retention: Building Products That Evolve With Customers

In this episode of The Future of Marketing, host Andres Figueira interviews Melissa Snover, CEO and Founder of Get Nourished. After selling her vegetarian gummy candy company Goody Good Stuff to Cloetta in 2015, Melissa confronted a critical problem: traditional manufacturing's inability to innovate quickly. Minimum orders of 40-foot trucks per flavor and 2-3 year lead times for new products were killing innovation across the industry. Her solution? Teaching herself to build the world's first FDA/FSA compliant 3D food printer. What started as confectionery innovation for Universal Studios and Dubai Mall evolved into a health revolution when she realized the technology's true potential lay in personalization. Get Nourished now produces 60 billion possible nutrient combinations through proprietary 3D printing technology, powered by an AI recommendation engine analyzing over 100,000 clinical trials. Topics Discussed: Building proprietary manufacturing technology to eliminate traditional production constraints Transitioning from confectionery innovation to health and wellness applications Developing AI-powered personalization engines before mainstream AI adoption Creating retention through dynamic product adaptation across customer lifecycles Executing omnichannel expansion strategies in heavily regulated markets Leveraging customer feedback to drive product innovation and category expansion Strategic location decisions for accessing specialized talent pools in advanced manufacturing