90: Boost your brand on Instagram, Part 1

What this episode covers

With Instagram being all about photos and videos, make sure you post one piece of great content per day. You are lucky enough to be in an industry that was tailor made for Instagram. Take good photos of your destination and even post seldom seen areas to show you are an expert. Travellers love to see hidden gems. Don’t worry if you feel you do not have an eye for photography. Instagram’s filters can help make them seem more professional.  Also, post photos and videos of your staff and tour guides on tour. Putting a human face behind your brand will go a long way to building trust.