90: Claim Your Worth

CLAIM YOUR WORTH What is an expert, and what is expertise? I’m sure there are as many answers to this question as there are people who hear it. David C. Baker is an expert on expertise. He has thought long and hard about what makes someone an expert, and he illuminates the subject with precision, clarity and depth in his book, “The Business of Expertise.” If you are an entrepreneur who wants to take your business to new heights, you’ll gain insight on how to do it from my interview with David, today’s guest. The power and value of David’s knowledge and his view of expertise extend way beyond business. They will enrich people who who want to deepen and strengthen their sense of self worth. A successful expert masters a set of skills and a body of knowledge. They will never be felt by the people who need them if the expert lacks confidence and self worth. A surefire sign of wavering self worth is the inability to say no to prospective clients who are not a good fit for your business. Your ability and willingness to say no to new clients and customers, to requests for discounts, to lowering your standards that are beyond a prospect’s  comfort zone will ensure the integrity of your business and elevate its perceived value. If you have any difficulty saying no in life and business, you deserve to listen to this interview with David C. Baker. David also offers a refreshing view of intelligence. He equates intelligence with pattern matching. People who quickly perceive patterns are more likely to embrace systems that help businesses to expand and thrive. Listen to David and learn strong positioning secrets; learn how to step into your power and easily say, “I’m smart, and I know it,” without feeling uncomfortable or arrogant. Another great reason to listen to this interview is to spend time with a multifaceted man who has humble beginnings and an exciting sense of adventure. BOOKS IN THIS PODCAST The Business of Expertise by David C. Baker Bird by Bird: Some Instructions on Writing and Life by Anne Lamott Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink When: The Scientific Secrets of Perfect Timing by Daniel H. Pink To Sell Is Human: The Surprising Truth About Motivating Others by Daniel H. Pink DAVID’S FAVORITE QUOTE “Learning never exhausts the mind.” – Leonardo da Vinci CONTACT DAVID www.DavidCBaker.com www.Expertise.is