90-Day Framework: Start a Consulting Business - check out the show notes

When you’re transitioning into consulting, the challenge isn’t figuring out what you offer. It’s structuring your business around it, packaging it, and building the systems that make it sustainable. This 90-day framework is designed to help you do exactly that. It’s organized into three phases, with focused, strategic actions that take around 15–20 minutes a day.   Days 1–30: Foundation Set the strategic groundwork. Every strong consulting business starts with clarity. Objectives: Define your niche and specialization Identify your target market and what they’re actively trying to solve Clarify your offer’s value and positioning Choose a pricing model aligned with your goals (project-based, retainer, etc.) Sketch a lean business model that reflects your availability, revenue goals, and services Key Assets You’ll Build: A positioning statement Client profile and problem/solution mapping Messaging guide for use in marketing and consult calls Revenue model draft   Days 31–60: Offer + Platform Setup With the strategy defined, now you’ll build the systems that present, deliver, and sell your offer. Objectives: Build your initial offer structure (including format, timeline, deliverables) Set up a basic Kajabi website (home, about, offer, and contact pages) Design a lead magnet that speaks to your target client's key pain point Create a basic nurture or welcome email sequence Set up automation for lead capture and delivery Key Assets You’ll Build: One consulting offer with clear scope and outcomes Website live on Kajabi with branded visuals and copy Lead capture page and delivery system Email sequence for nurturing new leads   Days 61–90: Launch + Growth You’ll now start attracting leads, testing messaging, and building consistency in your outreach. Objectives: Launch your lead magnet and begin list-building Start promoting your offer through email and organic content Build a weekly content rhythm (e.g., LinkedIn, blog, email) Systematize your consult/sales process Create a simple client onboarding workflow Key Assets You’ll Build: Launch email campaign 30-day content plan Consultation call process (outline or script) Basic CRM setup (Kajabi or external tool if needed) Referral request system   Recommended Tools (Minimalist Stack) Kajabi: Website, landing pages, lead capture, email, product delivery Calendly or Kajabi Scheduler: For consultation bookings Zoom or Kajabi Built-in Video: For consultations and paid 1:1 sessions Canva: For any visuals (lead magnet, simple brand assets)   👉 Want the Daily Version of The Above with Microsteps? If you want this 90-day framework broken down into bite-sized daily tasks, delivered in order and designed for real progress, you’ll find it inside the Expert to Offer program.   What’s Included in the (affordable) Expert to Offer Program: ✅ Daily Email Tasks (Mon-Fri) Receive one focused task per weekday, designed to move your business forward in just 15–20 minutes. Tasks are clear, specific, and easy to implement, even with a busy schedule. ✅ Complete Curriculum Each phase is structured to build on the last. You’ll progress from business foundation → offer packaging → platform setup → launch and marketing. Every step is intentional. ✅ Private Kajabi Portal Access All content is also available in a Kajabi member portal, so you can revisit any lesson, catch up at your own pace, and track your progress. ✅ Templates & Video Tutorials Includes customizable templates for your: Positioning and messaging Website copy (homepage, about, services) Lead magnet planning Email sequences Consultation call outline Launch checklist So, so much more... ✅ Regular Progress Checkpoints At the end of each month, you’ll receive a recap with suggested adjustments and optional reflection prompts to stay aligned and focused. ✅ Consulting Business Launch Plan By the end of the program, you’ll have a complete, client-ready offer, a functioning website, a lead generation system, and a plan to scale.   RESOURCES Outlining, Scripting, Recording: How to Create An Online Course → The Perfect Launch Checklist: Kajabi FAQ + BONUSES → How to Build an Audience: Market • Monetize • Scale → Designing a Membership Model: Content • Marketing • Retention → How to Create Multiple Income Streams in Kajabi → Add a Sales Page Countdown Timer: Deadline Funnel Affiliate → Hire Virginia: Zoom Tutorials + Do It For Me Services →