#90. How Lucky Saint Is Brewing Beer You Can Believe In (Even at Lunchtime)

Send me a message 🤗This week, I’m joined by Lou Pollitt from Lucky Saint, the UK’s best-known alcohol-free beer.We talk about how the brand’s evolved since launching back in 2018, why they stuck so firmly to perfecting just one lager for so long, and how brewing to the German Rheinheitsgebot purity law plays into that commitment to quality.Lou also shares some insight into their newest release —a Lemon Lager, and their less new IPA, plus we chat about the growing presence of alcohol-free options in workplaces, what it really means to build a community around a brand, and how Lucky Saint’s pub and running club are helping do just that.And if you love a stat as much as Lou & I do: Lucky Saint is available on draught in over 1,000 pubs in the UK!0:00 Lou's story4:23 The Lucky Saint's story5:37 A dedicated approach9:40 Traditionally unfiltered lager11:40 Hazy IPA14:45 New Lemon Lager20:05 Lunchtime meal-deal beers25:13 Lucky Saint on flights26:45 Is Lucky Saint for sober drinkers?29:33 The joy of draught36:11 The Lucky Saint Pub38:43 Lucky Saint & sports42:00 The Lucky Saint Nun44:53 The BBQ-QTRY LUCKY SAINT* //  @LUCKSAINTBEERWE ALSO TALK ABOUT:Pentire* REAL Sparkling Teas*BEST EPISODE TO CHECK OUT NEXT#82 “I Thought Alcohol-Free Beer Was Disgusting” How Jump Ship’s Founder Changed Her Mind ===🌱 Ready for real change in the way you drink? - https://www.lownodrinker.com/4weekreset===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.