#90 How to Make Customers Say 'I Want That'

Every product category has a "need" product, the thing people buy on autopilot. Mariela Katz of Nutterie figured out that the real opportunity is in the "I want" product. The one thing people did not know they needed until they saw it. In this episode, she breaks down exactly how she built that strategy into every decision from her packaging to her collaborations to her limited edition drops.Mariela is back for her second episode on The Rectified Podcast, and a lot has changed. She launched a brand new mini collection, landed her first retail distributor, built collaborations with Cafe Depot and Les Filles Fattoush, and did all of it while becoming a mom of three.If you are a product founder trying to stand out in a crowded category without slashing your prices, this episode is the blueprint.Join The 3R Strategy Workshop & let’s scale your brand together! ➡️ https://learn.rectified.co/3rstrategy⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerNutterie Website: https://nutterie.ca/ Nutterie on Instagram: https://www.instagram.com/nutterie/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/Chapters: 00:00 Welcome Back Mariela00:14 Nutterie Origin Story01:23 What Changed Since Last Time02:39 Mom Life Balance06:38 Expo Prep And Events08:20 Connecting Over Selling10:22 Local Collabs For Growth13:46 Effort Behind The Scenes15:39 Introducing The Minis16:30 Unique Mix Philosophy17:02 Retail Expansion Plans17:39 Differentiation and Freshness20:19 Cherry Cherry Origin Story21:50 Packaging as Brand Edge23:35 Packaging Costs and MOQs25:03 Staying Lean and Vertical28:46 Limited Editions Strategy34:08 What’s Next for Nutterie34:56 Final Advice for Founders