90: How to write a successful blog

It is a truth universally acknowledged, that an organisation in possession of a website must be in want of a blog. Everybody seems to blog. It is possible that too many people blog. And the abundance of blogs, from organisations of all shapes and sizes, means that your blog gets lost amid the noise. But worry not, bloggers. We are here to help. Today’s podcast is an overload of information on how to create a successful blog. The expert panelists discuss picking the right content, choosing the right medium, using effective imagery, exploiting marketing and SEO, creating a content strategy, adopting a style guide, writing clear and concise prose, perfecting your proofreading, and so much more. Our host Nick Wyatt (Charity Digital Growth Marketing Executive) is joined by Charity Digital’s Ashley Fontaine (Marketing Programme Manager), Laura Stanley (Content Writer), and Ioan Marc Jones (Content Editor) to discuss the basics of blogging and how charities can create a successful blog.