90 - Navigating the Tech to Human Handoff in Leasing

In this episode of Rooms with Ronald, host Ronald Harrington speaks with Shelly Steitz https://www.linkedin.com/in/shellysteitz/ , a senior consultant at Cadence Marketing Solutions, about the importance of marketing audits and the challenges of tech to human handoffs in the leasing process. They discuss how to optimize the leasing experience by personalizing interactions, building trust with prospects, and ensuring effective communication between teams. The conversation highlights actionable strategies to reduce no-show rates and improve overall customer experience in the multifamily housing industry.Chapters00:00 Introduction to the Conversation01:49 The Importance of Marketing Audits03:30 Challenges in Tech to Human Handoffs05:56 Creating a Personalized Experience09:07 The Role of Humans in the Leasing Process12:32 Memorable Interactions and Building Trust16:26 The Importance of Follow-Up After Tours19:51 Identifying Tech to Human Handoff Issues24:35 Communication Breakdown and Solutions29:16 Strategies to Reduce No-Shows31:48 Actionable Items for Leasing Teams🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement