90 Second Content Marketing Lesson: Content Marketing ROI

There's no doubt about it. Computing ROI for a content marketing program is tricky. There are measurements and metrics to gauge audience consumption, but expressing the impact of those actions in dollars is practically impossible.    This episode is in our new format. It's a lot longer than 90 seconds but I've taken the time to point out ways that content marketing affects your business and how you might go about assessing the value of those effects for yourself.