90 The Fiji Mermaid

Today PT Barnum is remembered as one of the founders of modern advertising and one of America’s greatest hucksters. His first successful hoax was to successfully promote a taxidermy monkey sewn to a fish as the corpse of a mermaid. To do this, Barnum wrote fake letters from different regions of the country to various New York newspapers, and hired an associate of his to pose as an English scientist who had the mermaid in his possession. Using deceit, fake names, and fraudulent correspondence, Barnum successfully stoked interest in the so-called “mermaid.” The fate of the mermaid is unknown. It was possibly destroyed in a fire, but Harvard University’s Peabody Museum of Archaeology and Ethnology has a specimen that is, possibly, Barnum’s original. After Barnum several other sideshows, museums, and curiosity shops copied the mermaid, and today many is the tourist trap cabinet of curiosities sports the horrific corpse of a monkey glued to a fish. Theme music: Cowboy Surfer by the Vivisectors