90: Wes King Achieving Alignment

Today is part 2 of a long and interesting conversation I had with Wes King, founder and CEO of Tahoe Trail Bar, a plant-based, non-GMO, gluten-free line of awesome tasting energy bars. You might want to check out episode 89 if you haven't already and then come back for the continuation but here's a quick recap: Last week, Wes walked us through a time in his life where he was searching for something to do with himself that went beyond getting out on the trail or the snow. Now as the CEO of Tahoe Trail Bar, he has done exactly that and he talked about how he achieved distribution throughout the Western US and sales wider than that through Amazon and their own website from a small coffee shop in Tahoe. This week, how do you manage growth so the business doesn't consume you? What is your story and how do you tell it? How does that drive the decisions you make? When you find alignment internally and externally, in Wes' own words, it allows you to marry the thing you love to do with your ability to make a living. And that, my friends, is what's in store for you in this episode. So with that, let's listen in and gear up for what's next. Reading list: Scaling Up Verne Harnish Who - The A Method of Hiring Essentialism The Subtle Art of Not Giving a F-ck Where to find Wes: Tahoe Trail Bar (Code gearshow20 for 20% off!!) BEFORE YOU LEAVE - If you are enjoying the shows, I hope you'll subscribe, rate, review and share with your friends! About Lisa Gerber: Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life. She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving. To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.